"Green Is Universal" -- The New NBC Campaign

“Green Is Universal” — The New NBC Campaign

November 11, 2007 8:31 pm Matty Environment, Film and Tele, In the News, Issues

NBC Universal Goes Green

NBC Universal: Green Is Universal Campaign According to the press release, GreenIsUniversal.com is the new digital home of NBC Universal’s environmental efforts. Forward thinking? Pardon my cynicism, but I’d say enough of us have finally come forward, and coalesced into something worthy of pandering to. In other words, we’re being targeted as a block of consumers. My less more optimistic side says – whatever – maybe now that a major media corporation has gotten on the bandwagon, some heavy-duty changes can finally begin to take place.

All this remains to be seen. Hey – if environmentally-friendly products become more widely available, and some people’s consciousness shifts, then forget my judgment, all progress is good progress. When the website says their intention is “to bring an environmental perspective to [their] networks, [their] platforms, [their] audiences, [their] communities … in fact, to everything [they] do,” the last episode of Law and Order: SVU where a New York City detective insists on recycling the pizza box (that ends up being a bomb) finally started to make some sense. Hey – not that it couldn’t happen, it just seemed weird, wooden and forced at the time.

NBC (whose corporate website also has a new “green” look and feel) insists that the November 4th kickoff is just the beginning of their new green theme, a commitment which they professed to have made for the long-term, with continued efforts forthcoming. With green tips, clips and a new blog “covering everything [they’re] doing at NBC Universal” to go green, the website promises at least an interesting case study in corporate America taking the plunge into something potentially very positive.