EVO Makes It Easy for You to Shop Green

Shopping Green Made Easy!


Finally, something like an online mall of highly evaluated, all green products for the savvy and eco-conscious shopper. According to EVO, the new website dedicated to providing shoppers with green-rated products ready for consumption, they “only feature products that have a minimum of one Green Attribute.” Intended as a guide for shopping, the Green Attributes might include things like solar options, sweatshop- or cruelty-free manufacturing processes, bamboo materials, ecologically friendly packaging, energy-star rating or biodiesel fuel inclusion.


The inherent greenness of a product is judged by how it’s made, the materials that it consists of, the travel distance from manufacturing to consumer or marketplace and the quality of the energy that is used to power it. From these factors, then, EVO has generated a rating system — next to each item they feature on the site, you will see any number of leaves, from one to five. This system gives consumers an idea of how to shop in a more environmentally savvy and sensitive manner.

The Types of Products Featured at EVO


There’s a healthy offering of just about everything at EVO, from clothing to body care products to autos and solar power gadgets and more. For instance, there’s the solar purse with a rating of four leaves. In the section on body, you can find just about the full line of fabulous Burt’s Bees products, from baby to grown up.
Or why not shop for your first pair of organic cotton designer jeans this year, and see how fashion and eco-friendliness pair up? I’d be willing to bet the jeans are just as cool as anything else, and they come with the added bonus of doing something smart for the environment.




Work the Evo Tree While You’re There

If you have a minute or two, why not do some self-evaluation in terms of your overall greenness? One of the best parts of the EVO site, in my humble opinion, is the green personal rating system. You get asked a series of questions that rates your overall commitment to the environment in terms of your behavior. How many energy saving light bulbs you have in your house, what kind of a driver you are, what kinds of pesticides you use in the yard, how much trash do you produce each week or how much of your food do you throw away on a weekly basis.

And what’s the use if it’s just to point out where we fall short? So EVO doesn’t stop there — instead, they offer valuable information on the answers you give to the questions, helpful and practical advice about how to “green up your tree” even more, and the opportunity to come back to the site again and again to submit your life to more green analysis. That’s my tree above. I have so much work to do!

With regard to how the tree offers a decent barometer of your greenness, the fine people at EVO provide the following thorough description: “There are literally hundreds of individual actions that factored together reflect a person’s ‘greenness.’ This is why each time you log on to the EVO site, the EVO Tree will ask you a new question and provide related tips and information about how to make a difference in that specific area of your life. EVO is not a carbon calculator like the Climate Trust’s Carbon Counter or a footprint calculator like the Ecological Footprint Quiz by Redefining Progress. These are wonderful tools and we encourage everyone to check them out, but calculating specific impacts is not EVO’s purpose.”

“Instead of producing a numerical score based on a summation of specific units of impact (like pounds of CO2 or acres of land use), we present a broad, behavioral framework that looks at the motivation of an individual. The EVO tree is intended to be a fun, interactive way to get educated about the sometimes surprising importance of our everyday actions.”

And it surely is!


Check it all out at www.evo.com

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